Youtube is partnering with James Charles on a new show called Instant Influencer, where Charles will select 6 finalist who will compete for a $50,000 cash prize. According to the report from Yahoo News, the show will take a Project Runway styled format for make-up artists.
The four part series will take place in Los Angeles and see 6 finalist competing for a chance at $50,000. Charles will host, direct, and executive producer the series that is being funded by Youtube.
“Ever since I entered the beauty space three years ago, I’ve dreamed of producing my own beauty competition show,” Charles told Variety. “It’s a dream come true… It’s such an amazing opportunity for [YouTube] to take it above and beyond what we expected.”
Applications for the Youtube series opens on November 15 (today).