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Youtuber James Charles to host a ‘Project Runway’ style make-up competition show

Youtube is partnering with James Charles on a new show called Instant Influencer, where Charles will select 6 finalist who will compete for a $50,000 cash prize. According to the report from Yahoo News, the show will take a Project Runway styled format for make-up artists.

The four part series will take place in Los Angeles and see 6 finalist competing for a chance at $50,000. Charles will host, direct, and executive producer the series that is being funded by Youtube.

“Ever since I entered the beauty space three years ago, I’ve dreamed of producing my own beauty competition show,” Charles told Variety. “It’s a dream come true… It’s such an amazing opportunity for [YouTube] to take it above and beyond what we expected.”

Applications for the Youtube series opens on November 15 (today).

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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