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Sunday, January 29, 2023

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XFL Week Two Ratings: Should the new league be worried?

The XFL saw an incredible rating for their return to the national spotlight for the first time in 19 years. With over 3 million viewers in week one, how did the NFL alternative do in week two?

According to NBC Sports, the XFL saw 2.1 million viewers for the New York Guardians at D.C. Defenders game and 2.3 million for the Dallas Renegades at L.A. Wildcats. Both games were on ABC.

The XFL was unable to grow their audience from week one to week two losing 1.1 million viewers. However, they were able to grow the audience from game to game. All in all, the XFL saw a drop of 35%.

Compare the week two numbers for the XFL to the week two numbers for the AAF (Alliance of American Football, defunct). Should Vince McMahon, Oliver Luck, and the XFL executives be worried?

Well, it’s too early to tell. The week two numbers were strong enough to count as a victory. I wouldn’t be too worried yet. The XFL hasn’t done a lot of promotion work, so they should be extremely happy that they are bringing in 2 million viewers with almost no advertising.

The XFL should actually double their promotional work to see if they can increase more viewers. A good sign for the new league is that their attendance seems to be increasing. The XFL will be able to tout almost 80,000 fans in attendance for the week two games.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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