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ViacomCBS to rebrand streaming service to Paramount+

ViacomCBS has announced a new name for their CBS AllAccess streaming service, Paramount+. Yes, Paramount+. ViacomCBS is joining the club in naming their service into a “PLUS.”

Paramount+ will house new shows from ViacomCBS’ studios and sister networks like CBS, BET, Comedy Central, and more.

“All the data suggests, and we’re still relatively early in the streaming world, that overwhelmingly people will subscribe to more than one service. It’s why differentiation and brand positioning is so important,” ViacomCBS CEO Bob Bakish told CNBC on Tuesday. “With Paramount+ we see that in spades.”

The current pricing for CBS AllAccess is $5.99 for commercials and $9.99 without commercials.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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