After months of speculation, denial, and rumors, the UFC has been sold for $4 billion. UFC announced the deal late Saturday. According to reports, the sale is not for 100% of the company as Dana White and Lorenzo Fertitta still own a portion.
The $4 billion dollar deal isn’t a 100% sale, with the Fertittas and Dana White retaining a small percentage of ownership. Additionally, White will remain in the role of UFC President under the new ownership group, while Lorenzo Fertitta will relinquish his position as chairman after a six to eight week transition period.