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Monday, January 30, 2023

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Toys R Us closes their only two stores

Toys R Us has closed their only two stores in the US.

The legendary toy brand filed for bankruptcy in 2017 and closed over 700 locations. In 2020, the chain attempted a come back. However, the Coronavirus pandemic has shuttered any chance of the store coming back in a big way.

While Toys R Us still has an online presence through an Amazon store, a physical store will not be in the companies future anytime soon.

“As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” a spokesperson for the company said in a statement. “Consumer demand in the toy category and for Toys R Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand.”

The owners of Toys R Us, Tru Kids, had big plans for the brand.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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