Barstool Sports announced an exclusive deal to broadcast the Arizona Bowl.
The Arizona Bowl is slated for December 31 and will now be known as the Barstool Arizona Bowl and will broadcast exclusively on Barstool. With the new deal, the Arizona Bowl is leaving CBS Sports. The broadcast agreement will last multiple years and also includes a sponsorship component.
“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” Barstool CEO Erika Nardini said in an interview. “We think we’ll bring new fans. We know we will bring a level of energy, and we’ll cover the game in a way that is completely unique, and uniquely Barstool.”
The broadcast of the game will be held on the Barstool website, App and Social media platforms.
Barstool Sports has become one of the biggest sports news websites and content creators on the web.