Tim Cook on taking a few years to create the HomePod: “It’s not about being first, it’s about being the best”

Tim Cook talked to Bloomberg about the new Apple HomePod.

Commentary: I’ve been saying for years that Apple isn’t in the business of being first, they are in the business of being the best. If you look at the last 6 years or so, Apple recreated the Tablets and the industry followed. Samsung beat Apple to the market in mobile pay services, but Apple made it better and became a standard for many retail stores. Blackberry was the standard in smartphones and Apple essential destroyed them in sales to the point where Blackberry is no longer creating hardware. The HomePod has a few competitors and is starting with a huge deficit in potential sales. Amazon’s Echo and Alexa and Google’s Home, Apple has an uphill battle.


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