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The Voice beats American Idol in head-to-head ratings: Idol still strong

Anyone who thought that American Idol would be able to beat NBC’s ratings powerhouse The Voice was being a little naive. The same can be said for those who thought that The Voice would completely CRUSH  IdolThe Voice did do a better job bringing in people, and Idol did lose a few million viewers going head to head, but both shows did what they were supposed to do: bring in viewers.

The Voice had 11.7 million viewers (second highest viewed show in a year) while Idol had 8.4 million viewers. Heres what essentially happened: People who wanted to watch American Idol but couldn’t over the last 2 years didn’t go and watch The Voice. Idol brought back 8-10 million viewers that weren’t watching the Voice and gave them a show they can watch.

ABC is happy, even though they lost to The Voice, ABC’s 8-10PM Primetime slot has improved with Idol so far. Idol for ABC has been a win and I think that as long as ABC is happy having 8-10 million people watch the show, Idol will be a win for the network for a long time.

The Bottom Line: Idol drew in a great audience in it’s first real head to head collision with The Voice.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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