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The Habit Burger’s sold to Yum! Brands for $375 Million

The owners of KFC, Pizza Hut, Taco Bell and Wing Stop, Yum! Brands, has acquired The Habit Burger for $375 Millions. Habit will be Yum! Brand’s first burger joint.

The 300 location restaurant is a huge get for Yum! Brands. Habit is based out of Irvine, California and will remain there under current CEO, Russell Bendel.

“We’ve emerged from our three-year transformation stronger and in a better position to accelerate the growth of our brands and leverage our scale to unlock value from strategic acquisition,” Yum! Chief Executive Officer David Gibbs said in the memo. “As a fast-casual concept with strong unit economics, The Habit Burger Grill is a fantastic addition to the Yum! family and has significant untapped growth potential in the U.S. and internationally.” (Yahoo.com).

 

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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