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Spotify reports lower than expected subscribers; podcast ad sales grows

Spotify has been making big moves in the podcast world that may have not paid off.

In 2020, Spotify acquired The Joe Rogan Experience for a reported $100 million and in 20201, they acquired the Call Her Daddy podcast for a reported $60 million deal, and neither deal brought in a growth in subscribers like expected.

Spotify expected 366 to 373 million subscribers but only got 365 million. While they didn’t meet the subscribers goals, they exceeded their ad sales goal. According to the New York Post, Spotify sale ad sales posted a 110% growth.

Spotify reports a $2.75 billion revenue, up 23%. According to NY Post, Spotify also had $23.6 million net loss, down from $418 million loss from last year.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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