With EDM music soaring higher than ever, it’s not surprise that Simon Cowell would want to be apart of that boom as well. Well, it’s also no surprise because he mentioned it 2 years ago that he wanted to create an “X Factor Like show for DJs”.
Cowell’s Syco TV announced alongside T-Mobile that they are in search of the Ultimate DJ.
Simon Cowell of SYCO Entertainment said, “We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to thebest up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”
Ultimate DJ would bring a new feeling of importance to the EDM world. As EDM has become more main stream, why not go out and look for the Ultimate DJ? There are so many talented DJ’s working on their craft in their garage that it’s a shame that there wasn’t an outlet like this sooner!
“In the same way we’re revolutionizing wireless to empower customers everywhere, we look forward to working with Syco and SFX to showcase and promote a fresh, new generation of DJ/producer talent,” said John Legere, president and CEO of T-Mobile.  “Our customers spend a lot of time listening to music on their devices, so you can expect us to take on entertainment and music in our typical bold and aggressive, Un-carrier style.”
T-Mobile is a great partner for Syco! T-Mobile in the last year has single handedly revolutionized the mobile industry. Had T-Mobile not gotten rid of contracts, the other big companies wouldn’t have adapted to change.  Well how does that help Syco? T-Mobile will help them push for change in the world of talent show becoming stale. This entire new format can revolutionize the talent competition and give the world a fresh new feel on talent shows.
Kelly Belledegrun, Senior Syco Producer added, “This show will represent a visual and musical revolution and we can’t wait to showcase this to the world with our exciting new partners.”
