Short-form video Quibi blames Covid-19 for failed launch

Quibi, a short-form video platform, is blaming the Coronavirus for the apps failed launch. The New York Post is reporting that Jeffrey Katzenberg (Quibi’s founder) is unhappy with the 1.7 million downloads their app has recieved since launching on April 6.

The App was quickly in the top 50 most downloaded in the Apple App Store. However, Quibi quickly fell from top 50 to number 125.

“I attribute everything that has gone wrong to coronavirus,” Katzenberg said in an interview with the New York Times published Monday. “Everything. But we own it.”

Quibi has signed deals with Jennifer Lopez, Anna Kendrick, Liam Hemsworth, WWE, and many other names. However, they haven’t spent much money to bring current digital creators onto their platform.

The app has been downloaded a total of 3.5 million times and have roughly 1.3 million “active users”.

On a personal note, Quibi is the perfect app for a lockdown like the one we are in. Quibi should be exploding right now. The fact that they are not is 100% on them and 0% on Coronvirus.

The company is offered a 90 day free trial, now 14 days, and have not been promoting all that much. In all fairness, I have only seen a handful of ads. They have not been doing a great job promoting.

Some advice to Quibi: Take the old Netflix model of offering an affiliate program. If a content creator can get people to sign up for your service, give them a cut.

Quibi raised over $1 billion and had former HP CEO and former California Gubernatorial candidate, Meg Whitman.

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