Hollywood Starlet Scarlett Johansson is launching a beauty brand.
Johansson has signed on for an unnamed brand with Najafi Companies. Najafi is investing $5-10 million in the new brand. Johansson is the latest celebrity to launch a beauty line.
Johansson has been a spokesperson for L’Oreal Paris in the past.
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement, according to the report in Women’s Wear Daily.
Johansson has hired a former Juicy Couture Executive as the CEO. Kate Foster updated her Linkedin Profile to say she is co-founding the line.