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Scarlett Johansson to launch beauty brand

Hollywood Starlet Scarlett Johansson is launching a beauty brand.

Johansson has signed on for an unnamed brand with Najafi Companies. Najafi is investing $5-10 million in the new brand. Johansson is the latest celebrity to launch a beauty line.

Johansson has been a spokesperson for L’Oreal Paris in the past.

“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement, according to the report in Women’s Wear Daily.

Johansson has hired a former Juicy Couture Executive as the CEO. Kate Foster updated her Linkedin Profile to say she is co-founding the line.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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