Regal Cinema is planning to launch their own version of MoviePass or AMC Stubs: A-List where customers will be able to pay a monthly subscription for unlimited movie tickets, Deadline is reporting.
The service would be a spin-off of the parent company’s UK subscription plan, Cineworld Unlimited. Cineworld Unlimited pioneered the unlimited tickets for a monthly fee model long before MoviePass attempted (and failed) in the US. Regal Unlimited could be out as soon as the end of July.
According to Deadline, Regal is working on a tiered service that would run either, $18, $21, or $24 a month. Each tier would be based on locations, and not as much on ticket limitations. Traditionally, the lower tier would allow a limited amount of tickets as the higher tier would allow unlimited. Regal’s plan would be to allow you to see movies in any Regal in the US for $24 a month, but just select regals for $18, with a service fee to see films at a theatre out of your plan. Subscribers would also get a 10% discount on food with all tiers.
Regal has been taking its time to launch a service like this. AMC Stubs A-List launched about a year ago. Now, AMC has over 800,000 subscribers. AMC launched A-List as a direct response to the failed MoviePass experiment. MoviePass launched a $10 a month plan to watch up to 1 movie everyday. The service, while popular, was a financial disaster. Such a disaster that MoviePass lost over 50% of subscribers with the changes in price and offerings.