Playboy to purchase Honey Birdette for more than $300 million

Playboy is getting into the lingerie business.

Fox Business is reporting that the adult magazine publisher is buying Australian lingerie brand Honey Birdette for $333 Million. The brand has over 60 locations in Australia, the United States, and the U.K.

Honey Birdette also sells sex toys and other items that are on brand for Playboy brand.