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Saturday, September 24, 2022

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Over The Top: Cable Alternatives

Ever since Netflix became a thing and the Youtube became a place to watch original programming, people have been dreaming of a day where you’d be able to pay for cable networks a la carte. Early last year, WWE announced the WWE Network, and over the top subscription based streaming network/video on demand service. Priced at just $9.99 a month, the WWE offer a variety of programming. Since then, CBS, NBC, and HBO (among others) have announced their own over the top services.

Dish announced it’s OTT service called Sling. Sling is 11 channels for $20. Not sure if people are going to want to pay that.

CBS All Access is only $6 a month and offers next day on demand episodes of their programming.

Now, HBO announced HBO GO, an over the top streaming app for those who subscribe to their cable packages already. In March, HBO announced HBO Now, a live 24/7 OTT App for consumers to buy individually. No need for a cable package. And at $15 a month, you will have access to Game of Thorns, Silicon Valley, Girl and more.

While details are yet to be announced, NBC has announced intentions for a comedy OTT service where it is rumored you can find full episodes of The Tonight Show, SNL, and other comedies.

There are a few fundamental questions that need to be asked. Like, at what point does OTT become a priority over new programming on traditional means? Is having a few cable networks providing OTT services worth cutting the cord? Should we subscribe to both our traditional cable packaging and the OTT options? Will the “big four” cell providers (AT&T, Verizon, Sprint, & T-Mobile) team up with said OTT providers and give us better pricing on data?

The road to cord cutting begins now. Let us know if you have cut the cord, are in the middle of planning to, or have no interest in cutting the cord below.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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