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New streaming app Quibi has lost almost all their subscribers

Quibi is a new short-form video streaming service that launching in the middle of the Coronavirus pandemic. Founded by Hollywood mogul Jeffrey Katzenberg, Quibi has encountered quite a few issues reaching an audience. In fact, Katzenberg stated in an interview that he blames Coronavirus for their slow growth.

According to a new study, Quibi has lost almost all of their users after their initial 90-day free trial. The study states that Quibi was only able to retain about 8% of their original audience. To compare Quibi to Disney+, Disney was able to retain 11% of their users after their 7-day free trial expired.

Quibi had 4.5 million downloads during their 90-day free trial and were only able to convert 910,000 into paid users. Disney+ was able to convert 1 million of their 9.5 million downloads into paid customers.

A spokesperson challenges the numbers in a statement saying “The number of paid subscribers is incorrect by an order of magnitude…over 5.6 million people have downloaded the Quibi app.”

Quibi offers two different plans: $4.99 a month with ads and $7.99 for an ad-free experience. Many social media users don’t understand what Quibi is.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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