NBCUniversal in talks to buy Walmart’s video-on-demand service, Vudu

The Hollywood Reporter is reporting that NBCUniversal is in talks to purchase Walmarts video-on-demand service, Vudu. Vudu was purchased in 2010 by Walmart and founded in 2004 as a marketplace to purchase and rent movies.

Vudu offers over 100,000 titles for movies and TV shows. In recent years, Vudu began to offer a free, ad-supported streaming options.

NBCUniversal is getting ready to launch their new Peacock streaming service. Peacock will offer a free, ad-supported streaming tier plus a $5 and $10 paid option. The $10/month plan will be ad-free.

NBCUniversal did not comment. Walmart commented by saying they  “We’re constantly having conversations with partners but we don’t share details of those discussions.”

It is believed that Vudu could help boost Peacock’s offerings.

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