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Gold Medal Flop: NBCUniversal is offering “make goods” for terrible ratings

NBCUniversal is reportedly in talks with advertising buyers to offer “make goods” after the Olympics bring in a much smaller audience than anticipated.

For the record, “make goods” is a term used in advertising when a network reaches a much smaller audience than a buyer was promised. As an example, if NBC promised 20 million viewers for the Olympics and only 3 million people tuned in, advertisers could be entitled for extra ad inventory to “make good” on NBC’s commitment.

While Summer olympic ratings have been falling for years, the Olympics saw a decline of 36% in viewership. The viewership is being described as “clearly are not what NBC, our agency or our clients were looking for.”

Executives at NBC are hoping they can convince advertisers can focus on a long game for their return on their investments.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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