Disney announced last week plans to launch an ad-supported plan for its streaming service, Disney+.
Disney did not announce the price tag for the new subscription tier. Currently, their subscription cost $7.99 per month. Current plans for the streaming service will see the new tier later this year in the United States and internationally by 2023.
According to the New York Post, the plan to launch a more affordable plan that is ad-supported is a “building block” for the streaming service’s goals to hit 230 million subscribers.
“Expanding access to Disney Plus to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers,” Kareem Daniel, chairman of Disney Media and Entertainment Distribution said Friday. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”