Comcast, one of the biggest cable providers in the United States, is looking to sell Smart TVs in Walmart as they seek to expand their video streaming platform.
If a deal is made between the two parties, Walmart will sell TV sets with Comcast’s software installed on it that would allow users to switch between various streaming apps (think Roku or Apple TV). The New York Post is reporting that the TV sets would be manufactured by a 3rd party and could have Walmart’s branding on it. It is important to note that Comcast owns NBC which also has the new Peacock streaming app.
Comcast’s CEO Brian Roberts hinted at wanting to get into selling TVs in September’s conference call. Roberts said the company was “looking at smart TVs on a global basis.” Launching a smart TV would add competition to Roku and Amazon Fire Stick.
“We’re constantly having conversations with current and new suppliers about innovation and new products we can bring to our customers, and we don’t share details of those discussions,” Ryan Peterson, vice president of electronics at Walmart US, told the Journal.