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Thursday, February 2, 2023

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CNN ends partnership with Facebook Watch

After 600 episodes, CNN’s Go There has been moved away from Facebook Watch

CNN has ended their partnership with Facebook to produce exclusive content for the social media’s platform, Facebook Watch.

With the new month, CNN has moved their digital news series to their website. Go There has been exclusively on Facebook Watch for a year and a half.

CNN is not removing their presence from Facebook as they will continue to operate their page. The news outlet will continue to publish clips of their news reporting on Facebook as well as articles.

The move allows CNN to monetize Go There internally. During the run on Facebook Watch, CNN made their money from Facebook paying a rights fee. Facebook owned the ad inventory for the digital series. Now that the show is on CNN’s website and mobile apps, CNN will control the ad inventory for the show.

“CNN is moving “Go There” off Facebook Watch to maximize its ability to marshal resources to maximize viewership and let it sell advertising,” said Courtney Coupe, SVP of CNN Digital Productions.

“We used Facebook Watch as an amazing incubator, and it was always our intention to bring that to our own platforms,” Coupe said.

“What I’m excited about is engaging our audience on our own platforms. We learned what our audience wants from our talent, how they value our expertise,” Coupe said. “We are gaining the ability to serve our users on-platform and take advantage of that loyalty, which we’ve proven with ‘AC Full Circle.’”

 

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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