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Chipotle is Testing Cauliflower Rice Again

Chipotle is testing cauliflower once again after they saw an increase in sales when they tested the product last year, CNBC reports.

The burrito chain announced last week that the tests would take place in 60 locations across Arizona, Southern California, and Wisconsin. The cauliflower rice will be friendly to those who practice keto, vegan, vegetarian, and paleo diets.

The company tested cauliflower rice last in January of 2021 and saw an increase in sales. According to Chipotle, a majority of those who tried the cauliflower rice were trying chipotle for the first time.

“After the success of our Cilantro-Lime Cauliflower Rice last year, we are eager to test a second plant-powered start for any go to order,” said Nevielle Panthaky, Chipotle’s vice president of culinary in the press release.

Chipotle saw a 9% rise in sales during the cauliflower rice test run.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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