Spotify, the premium music and podcast streaming platform, is testing an affordable price tier at 99 cents.
The new plan is being called “Spotify Plus” and will also be ad-supported. Spotify Plus sits between the platforms free plan and their $9.99 plan. The plan will allow users to play any song they wish, have unlimited skips, but will hear commercials.
Spotify said in a statement that the plan is being sampled out with a small group of users. “We’re always working to enhance the Spotify experience and we routinely conduct tests to inform our decisions,” a Spotify rep said. “We’re currently conducting a test of an ad-supported subscription plan with a limited number of our users. Some tests end up paving the way for new offerings or enhancements while others may only provide learnings.”
Time will tell if Spotify Plus will take off.