New York Times is suing Time magazine over the publications Time100 Talks event claiming the name infringes on their own TimesTalk events.
Time magazine has had a Time 100 red carpet event in conjunction with their printed issue of the same name. In 2020, the magazine also hosted a series of interview events under the moniker of Time100 Talk. The new event is an effort from the new owners Marc and Lynne Benioff of Salesforce to modernize the brand with live events and TV shows.
According to the suit filed last week, The New York Times is fighting to the name.
“TimesTalks has been a registered trademark that The New York Times Company has owned and used for more than 20 years for its live journalism event,” a spokeswoman for NYT said. “It’s clear to us that the similarity of these two names will cause confusion in the marketplace.”
The Times says that they only filed suit after out-of-court talks went nowhere.
“It’s flattering that the New York Times is concerned with the success of TIME 100 Talks, but we find their complaint to be baseless and somewhat bewildering,” a Time spokeswoman countered in a written statement. “The TIME 100 brand has been registered as a trademark and widely recognized for more than two decades, and the word ‘talks’ is commonly used across similar programs in many industries.”
The Time 100 Talks has had more than 100 notable guest such as Dr. Anthony Fauci, actress Angelina Jolie, musician John Legend and House Speaker Nancy Pelosi.