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As ‘The Talk’ ratings dwindle, CBS panics

CBS’s daytime talk show The Talk is seeing sinking ratings. In the ratings war, ABC’s flagship daytime talk show The View is more than double what The Talk is doing.

According to PageSix, both talk show were within 30,000 viewers. “At one point, ‘The Talk’ and ‘The View’ were only 30,000 viewers apart … Sharon Osbourne and Sheryl Underwood’s plan of getting rid of Marie Osmond was clearly a mistake in terms of ratings and number of viewers.”

While The View has been growing during the COVID era of television, The Talk has lost their viewers. PageSix says that The Talk is CBS’s lowest rated show. Producers and CBS executives are panicking.

“Nothing is working,” said the show insider. “We are now the lowest-rated network program and we can’t get any traction. To lose more than half a million viewers in a year is catastrophic for a daytime show. Unless we can hire Gayle King, Oprah or Meghan Markle, the writing is on the wall.”

PageSix claims that CBS is not panicking. ’The Talk’ does better than the other competing syndicated daytime series. [It] is the newest show in the daytime lineup and other shows in the lineup have been on air for decades prior. Show producers and execs are not panicked and the show is not in jeopardy of getting canceled.”

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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