Apple Is Going In For The Kill With Apple TV Plus

Today was Apple’s annual iPhone reveal launch, and in the process they announced a few other services. In the announcement, Apple announced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. Additionally, they announced iPad, Apple Arcade, and the new Apple TV Plus price.

Apple TV Plus joins powerhouses Netflix, Amazon Prime, and Hulu in offering a streaming service. Apple is also going to be competing with WarnerMedia’s HBO MAX and Disney’s new service, Disney Plus.

Disney will launch their service this November with a $6.99 offering for the stand-alone app and $12.99 bundle for Disney Plus, ESPN Plus, and Hulu. HBO MAX is set to launch in the Spring of 2020, and according to CNET, could see a $15 price tag. 

Apple’s Price

It was announced today that Apple Plus will launch on November 1, 2019 and will be priced at…$4.99! Just a few weeks ago, Apple released the trailer for their flagship program, The Morning Show, which you can watch here! 

At just $5 a month, Apple is going in for the kill in the streaming game! Much like Amazon’s business model, Apple can afford to lose money or have small profit margins on their streaming offerings. If Apple can capitalize on their popularity, they will have a massive subscribers base.

Apple also announced that if you buy a new iPhone, Apple Watch, iPad or Apple TV you will get a year of Apple TV PLUS for free.

Apple’s Advantage

At the time of publishing, Apple Music has 26 Million subscribers. If Apple is able to get a tenth of that within their first year, they will be in good shape. Don’t be surprised if by the end of the year, Apple launches a bundle of iCloud, Apple Music, and Apple TV Plus for a competitive price.

If Apple is able to integrate Apple TV Plus into their services offering, they will be able to take a competitive advantage. As of now, I pay $20 a month for Apple Music and iCloud storage. If I were to subscribe to Apple News Plus and Apple TV Plus, I would be paying over $30 a month for just Apple services. Let’s not count my Amazon, Netflix, and Hulu subscriptions.

Apple needs to bundle their flagship offerings and make the price competitive. If Apple could get a bundle at or around $15 a month, I would jump on board!

Streaming Strategy

The streaming war is on! They key to winning this war is simply content. Content has been key for a long time with Netflix and Amazon, but now you have 2 new major players in the game. Disney has announced a reboots like Lizzie McGuire coming to Disney Plus. Apple needs to grab a hit show on their network.

Side note: I am predicting that Friends will have a reboot before the end of 2020.