AMC Theaters launches their Stubs A-List subscription plan in the Summer, and at the time of the announcement said their goal for the plan is to get to 500,000 subscribers by their one year mark. Well, they are just days away from reaching that milestone.
That 500,000 mark is about 7 months ahead of schedule and is a good sign for the theater chain. Since the launch of the program, we’ve seen MoviePass, the failed movie subscription company that started it all, lose subscribers by the bucket load.
With the announcement that they are close to their year one target, the chain also announced a price hike in major markets like Los Angeles and New York, a move that may see some backlash from consumers. Personally, I don’t mind spending $19.99 a month to be able to watch 12 movies at no extra cost. The new price in certain markets will be $23, a reasonable price for these markets.
I hope that with the higher price we see a slightly higher discount on concessions or a better reward program for A-List members.