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3 Things The Voice Needs to do to Continue Dominating the Reality Competition Genre

The Voice has been a monster of a reality competition show. It has won multiple Emmy awards, dominated ratings, and cultivated the perfect environment for music legends to continue making money and promote their music. The Voice has single-handedly kept Christina Aguilera, Gwen Stefani, Adam Levine, and Alicia Keys relevant when it was likely that their popularity would eventually rely on their earliest hits.

With that being said, the show has seen ratings slip year after year. With American Idol’s return next year, it’s time for The Voice to reinvent itself and be the powerhouse show we know it can be. Here are three things they can do to keep dominating the ratings:

#3 – Focus on the talent, not the coaches!

Both Idol and The Voice had this problem in recent years. It seems like The Voice producers want to change up the group of coaches and they do it only for the sake of change. In 5 years there have been 12 different coaches, and only two are considered staples. While it’s cool to have a surplus of successful talent on the show, the appeal has been about the coaches rather than the people that the show is actually about.

Pharrell Williams infamously told TVGuide.com that the show isn’t about making stars, it’s about being a TV show.

“The show is not about someone signing a record deal and getting signed. The show is about a bunch of people who really care about people that they encounter, and make sure that they’re changed when they walk off.”

The show may not be about being a record label, but it should be about creating stars that people want to invest their time and money in to support. Right off the bat, American Idol created a superstar in Kelly Clarkson. People were so excited about her winning that they couldn’t wait to see what the show could do next. Fans then provided their support for Clarkson by making her millionaire and spreading her music.

When a show takes an ordinary person with extraordinary talent and help make that person into an ultimate star, the result is an incredibly loyal and excited fanbase. The show should stop trying to get their audience to care about their ever changing coach roster and focus on creating at least 1 superstar per season.



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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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