The short answer: No. The long answer: We will have to wait and see.
Snap, Inc., parent company of Snapchat, is launching a series of scripted and non-scripted shows, according to Mashable. The launch of these series will be a pivot for the company.
Snap has been offering programming for a few years now, but for the most part they have been 3 minute videos regarding pop-culture or very niche items in the news. Now, they are launching 3 scripted series on Wednesday and 6 more later this year.
This will be Snap’s first go at scripted programming. The new offerings are being dubbed as “Snap Originals”.
Why Won’t This Save Snapchat?
Snapchat’s problem has nothing
Snap lost 2M users in their third quarter, according to TechCrunch. While Snap’s overall business is improving with earning $293B in revenue, over the $288B that Wallstreet was looking for.
Unless these original programs become massive hits for the platform, I don’t see this experiment working. I don’t go onto Snapchat to watch shows, I go onto Snapchat to see what people are doing.
What’s A Good Way To Save Snapchat?
If Snap is hell bent on getting into the content production world, they should tap social influencers to do it for them. Sign creators like Logan Paul to production deals to create content for Snap on a regular basis.
Creators like Paul have the user base that Snap should be trying to attract to their platform and engage with.
Let’s see how this ‘Snapflix” experiment works for them.