#1 – Give the contestants some segments on social media
We want to get to know these contestants. That was one of the things I loved most about covering The Voice. I supported certain people more when I got to know them. The friendliest ones who had the biggest hearts would be people that I was excited about. It just so happens that people watching at home want that opportunity as well.
The Voice does a decent job of letting their viewers see the contestants interact with their coaches, but we really don’t get to see the contestants interact with one another or show their true colors. People want to connect with people, not just a talented singer on stage.
Give the viewers some digital exclusives that will help introduce a connection between the contestants and the audience. The audience will, in turn, promote the show and its contestants and come back to watch more. Trust me, it will work!